CAMPANIA, LAND OF WINE
Campania is a land of ancient and precious vines with a wine production of strong typicality, which is the result of a two-thousand-year history and has its roots in ancient settlements with the presence still today, in many vineyards, of centuries-old stocks. The "wines of the emperors", the Vitis Hellenica, the Vinum Album Phalanginum and the Vitis Apiana, cited by Virgilio, Plinio, Cicero and Marziale, are the ancestors of Greco, Falanghina and Fiano. As evidence of this history, you can see in Herculaneum and Pompeii amphorae and frescoes that testify how even then it was central to the economy and society of the time.
Today Campania presents itself with an extraordinary varietal richness, unique in the world, and made up of over 100 native vines. These vines give life to wines strongly characterized from the aromatic point of view, in perfect harmony with the environment. In the region there are over 23 thousand hectares of vineyards, 70% of which are in the hills of the internal areas. It is not by chance that the distribution between the five provinces is absorbed for 46% by Sannio and for 25% by Irpinia, but Wines of great quality also come from the volcanic land of Mount Vesuvius, Monte Massico, Roccamonfina and Campi Flegrei, the islands of Ischia and Capri, the Cilento and Amalfi Coasts. These wines of hills and sea contain the breath and magic of these territories.
In Campania, according to 2016 regional data, there are over 6,500 labels with a production exceeding 1.3 million hectoliters. Of these, 18.5% are represented by wines with Protected Designation of Origin, which constitutes the best for the growth of the sector, with the tendency to gradually equalize the percentage of production of PDO wines in Italy, which today is around 45% of the total. The region represents 15% of the production of the South, with a turnover in 2015 that exceeds 300 million euros (10% export): the internationalization of brand wines registered a steady growth, + 7% on the previous year, which puts us in first place among the Italian regions for the increase in exports recorded in the decade 2006-2015: + 174%.
THE AREAS OF THE DENOMINATION DOCG
Taurasi, Greco di Tufo, Fiano di Avellino, Aglianico del Taburno,
Ischia, Capri, Vesuvio, Cilento, Falerno del Massico, Castel San Lorenzo, Aversa, Penisola Sorrentina, Campi Flegrei, Costa d’Amalfi, Galluccio, Irpina, Sannio, Falanghina del Sannio, Casavecchia di Pontelatone
Colli di Salerno, Dugenta, Epomeo, Paestum, Pompeiano, Roccamonfina, Beneventano, Terre del Volturno, Campania, Catalanesca del Monte Somma
Interview with Luigi Moio
Wines and agriculture of great quality must take into account the vocations of the various soils: According to Luigi Moio, president of the Degree Course in Oenological Sciences at the Federico II University of Naples and president of the OIV Commission of Oenology, International Organization of Vineyard and Wine, "We must identify well the areas where quality viticulture is to be done as well as the grape varieties to be put in these contexts, because you can not plant everywhere, even if there is fertile land, just as you can not produce everywhere wines of great quality."
What role does scientific research play in this sector?
"It intervenes precisely in this, identifying well the areas, characterizing the soils to create a perfect match with the plant, analyzing the effects of global warming, which will be increasingly recurring in the future, to adopt appropriate oenological solutions, shaped and sewn on the pedoclimatic context , so as to go in the most important direction of environmental sustainability. "
Why is sustainability crucial?
"It is necessary to reflect well on everything that man must do today in order to move forward and preserve this planet, but often in our sector, there is an ideological resistance that believes that everything can be resolved by going back to how we were I do not agree very much because these objectives are pursued, instead, only with logic, technique and science. "
Wine represents our roots ...
"The history of wine is a history of the culture of western society, intertwined with the history of mankind.In the religions, wine has always been used as a symbol: in the imaginary it is the blood of Christ and is taken up in the Bible; they wrote and then there is something mysterious and magical about wine, also in terms of pagan idolatry, if we think of Dionysius and Bacchus.The wine has a strong link with the earth, it is the synthesis of the land where the vineyard, and this element of conviviality transforms it into an extraordinary ambassador of the territory from which it is born, virtually it makes us travel with the mind: if we are drinking a Campania wine in New York we think of our Campania, Vesuvius. promotion of the relationship between wine and the landscapes associated with it. "
He titled his latest book "The Breath of Wine" ...
"Through its perfume, or" The breath of the wine ", we feel the living link with the land, the wine communicates us the territories, the vineyard, the variety, the soil, the landscape, the tradition and the history of the men who The scientific demonstration of this uniqueness is a planetary ritual: as soon as a person, even if he is an asthma, receives a glass of wine, he instinctively approaches it to the nose, it does not happen for food, it is done only for wine and shows that the beautiful, hedonistic part, the one that pleases, is only the perfume, which distinguishes that wine as the most beautiful invention of man. "
Enologia: il ruolo dell'Università
Intervista a Matteo Lorito
L’Università Federico II ha attivato il Corso di Laurea Magistrale in Scienze Enologiche, andando a costituire nel Polo Enologico di Avellino la sede più importante nell’Italia Meridionale per poter acquisire conoscenze in campo enologico e di viticoltura. “Se è vero che nella produzione del vino esiste anche un modo tradizionale di operare - spiega Matteo Lorito, direttore del Dipartimento di Agraria dell’Università Federico II – l’esigenza di ottenere le uve migliori e la necessità di ridurre la chimica rappresentano grandi opportunità per la ricerca, con l’implementazione di nuovi disciplinari in cui soluzioni biologiche alternative vengono utilizzate insieme e in maniera integrata rispetto alla lotta e al trattamento chimico per ottenere uva e vino con residui di pesticidi più bassi possibile”.
Cosa rappresenta il vino per l’economia del territorio?
"Il vino è un elemento importantissimo per l’economia ma anche per il benessere e per il piacere della vita, nonché e anche per sostenere quello che è il grande tema della dieta mediterranea. Il vino, in particolare quello rosso, che è ricco in polifenoli e antiossidanti, bevuto in maniera limitata fa senz’altro bene, e quindi oggi viene utilizzato non più come un alimento, ma come una bevanda che in alcuni casi ha degli aspetti di tipo funzionale e nutrizionale."
Quali iniziative museali sono previste per rafforzare il Polo Museale della Reggia di Portici?
"La Reggia di Portici, dove ha sede Agraria, oltre a raccogliere il Dipartimento, che peraltro da un punto di vista scientifico ha una posizione molto elevata, secondo la valutazione del MIUR siamo secondi in Italia su trenta sedi, accogliamo anche un bene monumentale importante, che è l’intera Reggia di Portici, con 40 ettari di bosco, all’interno del quale, nei 145 anni dalla fondazione dell’allora Regia Scuola Superiore di Agricoltura, abbiamo raccolto una grande quantità di materiale da collezione di Scienze Agrarie, Mineralogia, Entmologia, Orto Botanico, macchine agricole, strumenti per valutare la produzione animale, erbari storici. A questo si aggiunge il Museo Ercolanense, che pure ha sede da noi, che richiama la vecchia collezione voluta da Carlo di Borbone, ovvero il fondatore della Reggia di Portici, per raccogliere i reperti che venivano fuori a Ercolano e Pompei: quindi un sistema museale articolato all’interno del quale l’inserimento di un Museo dedicato alla storia del vino diventa importante, in quanto il vino e la viticoltura in generale hanno un’associazione molto intima con lo sviluppo della nostra civiltà, basti pensare che ai tempi dei romani, quando uno voleva male a una persona, la tipica frase era “che ti si imbianchi la vigna”, perché una vigna imbiancata, colpita dall’ovidia, che forma una muffa bianca sulle foglie rappresentava una sofferenza per il soggetto, visto che all’epoca quasi tutti avevano una vigna da cui trarre un alimento nutrizionale che era il vino. C’è molta storia intorno alla viticoltura e all’interazione sociale che spesso è stata mediata da vino e dall’economia che ne deriva."
WSET. Specialist training of international excellence
by Flavio Grassi
Wine & Spirit Educational Trust (WSET) is an international body for professional training in the wine and spirits sector in 62 countries worldwide. The WSET specialization and certification courses are held exclusively in English by Centers Approved Program Provider such as AccademiaVino, a partner of MAVV in Italy.
From young people in their first jobs in restaurants, bars, accommodation and catering facilities who receive basic training with the Level 1 qualification, to the thousands of people who every year earn the Level 4 Diploma and who hold key positions in the wine supply chain, WSET qualifications represent standard requirements specified in personnel research, both for sommelier positions in restaurants and large hotels, and for sales staff or purchases in companies importing and distributing wine and spirits.
A WSET qualification is needed by whoever wants to be considered for work in the wine field in any country in the world, but also those who produce it and sell it abroad, because the method of description, evaluation and comparison of wines developed from WSET is the international professional standard.
These specialized professional training courses are therefore aimed at those who want to qualify in the Wine & Food sector in English. At present, this sector increasingly requires a trained and qualified professional who needs a suitable international training to carry out the profession with competence and quality. Elea Academy designs and creates courses that follow the trends of new professions that stamp growing exponentially and that offers excellent job opportunities for simple enthusiasts or for those who want to make this passion their professional life.
WSET is specialized training of international excellence.
The project idea between traditions, excellence and innovation
by Eugenio Gervasio
With the realization of the MAVV project, we have created an exclusive place of sensorial experience linked to art, culture, traditions, history, excellence and knowledge of the territory. The Museum narrates, thanks to the use of technology and innovation, of the vine and wine and of the intimate relationship with the history, civilization, life of the populations and of the environmental and cultural assets of the Campania Region. The mission of the MAVV - Wine Art Museum is that of territorial marketing, which is the transfer of scientific knowledge and assistance to companies that want to better position themselves on international markets.
Through sensorial spaces, the MAVV - Wine Art Museum intends to offer the visitor places of encounter with the self and with deep impulses, expressive channels that lead elsewhere, where the spirit replaces matter. In this type of action the audience is emotionally involved and the work transfers its function to "social relationship", giving users the opportunity to fluctuate in sensory variations. Pulsions, instincts, ancestral memories recompose the Natural Being. Everything is perceived and connected. Visible and invisible. The creation makes the perceived legible. Inner landscapes emerge and give rise to new sensibilities.
The International Council of Museum (ICOM) defines the museum as "a permanent non-profit institution at the service of society and its development ...". A Museum acquires, preserves, researches, communicates and shows, in order to study, educate and amuse, material evidence of man and his environment. In the definition of the ICOM the aims of the museum are expanded, which through proper communication must also educate and entertain. Educating means that, through a museum visit, the goal of learning must be achieved. Amuse means to arouse interest and emotions in the visitor creating a pleasant and intense memory, in this way the learning expectations can be reached more effectively. It is on these premises that the MAVV exhibition proposal is framed that integrates an immersive reality solution, for an innovative "story" of wine and vine, and the link with art, history and culture. With the definition of immersive reality, we mean the creation of a projection system of a virtual reality in which everything that happens is linked to the presence of the user and puts him at the center of the informative and exhibition restitution.
Today, a modern museum is no longer a showcase designed to host only a collection or an exhibition but a place where the presence of real and virtual objects can weave and develop a "story" aimed at an emotional stress of the visitor by combining an informative content useful to the best knowledge, an experiential element of more intense fruition and oriented to a broader framework of intellectual and emotional stimuli; making physical objects and multimedia tools of dialogue. The transformation of pure exposure into an experiential path passes through the placement of objects and messages in a precise context and through the construction of a clear and effective story. The MAVV project was born with these premises. It will be a museum entirely dedicated to digital art, where light installations blend not only with the walls but also with the floors and the vaults, creating hyper-immersive experiences for visitors.
The potential is enormous, largely still to be discovered. We live in a territory permeated with history, art and culture and virtual reality is applicable in all these fields, opening up endless possibilities, all to be discovered, of emotional and sensorial creation. This is why the MAVV project aims to bring technology within these traditional fields and with its museum exhibition intends to increase the visitors' experience. The Museum will also be a testing laboratory where scientific, cultural and technological partnerships will aim to increase the attractiveness with immersive virtual reality even in different fields such as entertainment and gaming and therefore not only in art and museum exhibition project.
The maximum flexibility in using immersive virtual reality will change the way we perceive, feel, know, entertain and become a key element of territorial marketing and social communication. The MAVV - Wine Art Museum initiative was born to interpret this change.
Virtual and immersive reality
by Giuseppe Santoro
The experiential element, experienced directly or through the potential offered by interactive virtual reality, is increasingly becoming an element of characterization of the offer related to the realities of cultural and social enhancement, such as museums or centers of cultural diffusion.
The extreme diffusion, the reduction of the costs for the access has seen in the last years a huge widening of the offer of these new media of communication, information and above all, of "edutainment".
Receiving information and cultural stimuli by playing or through surprising experiences, sets a new model of approach to the creation of systems for the diffusion and promotion of our innumerable cultural "assets".
Specifically for MAVV, the approach, even as a first instance of starting up activities, fully responds to the paradigms of "exhibitions" that are consistent with the new model.
You can experience the "immersive" experience of the vineyard, capturing the development phases in the various seasons, and observing the significant vital phenomena in an increased and interactive way; still for the wine-making phase, all the information concerning the decisive and marvelous process of wine transformation, from harvesting to fermentation and bottling can be received.
There are many thoughts and ideas that will soon be transformed into "experience" and will become part of the MAVV. Visitors will leave with much information and so many stimuli to deepen the knowledge of an element so important in our culture that it is not only a part of our diet but a real vehicle for socialization and conviviality.
Peppers growing in blockchain like the Bitcoins
by Leopoldo Gasbarro
Imagine being able to eat fresh products, zero km, or receive them at home, directly from the field where they were produced. Imagine being able to save money and eat healthier foods thanks to a continuous dialogue with farmers-producers. Imagine knowing exactly how and where the product you are consuming is grown ... And if all of this was possible via any device connected to the internet, at any time and anywhere in the world? How could our lives change from consumers? This is how agriculture becomes 4.0 and it does so by switching to Blockchain technology.
The revolutionary idea of Demeter.life is a start-up entirely Made in Italy that, using its own platform, guarantees a direct and controlled worldwide connection between the grower and the final consumer. Demeter.life, in fact, has the objective of creating a direct relationship between consumers and farmers in every part of the world, allowing "the rent" of a portion of land called "micro-field", cultivated directly by the farmer on the indications of the customer who is then free to choose whether to withdraw the products directly or have them shipped once ready.
The whole production process is guaranteed and certified through the "Blockchain", technology famous for being the birthplace of Bitcoin. Thanks to this platform, as it happens for crypto-currencies, it is possible to store online information on "ledger" (a kind of accounting book) without these being manipulated. In this way, any operation carried out by the manufacturer on its "micro-field" can be consulted in all its details and offers detailed information on the cultivation processes carried out, ensuring, at the same time, complete traceability and high quality of the products, something totally unthinkable in the productive dynamics today.
Thanks to the Demeter-Life idea, you can have products of superior quality, able to improve the food standards of those who use them and you can have them at a lower price than current standards. At the same time, adequate compensation for farmers can be guaranteed. In short, everyone wins in the process.
The innovative project does not stop at the concept just described but also launches a crypto-currency called DMT (Demeter Token), thanks to which you can buy all the services available on the Demeter.life platform. The new crypto-currency will be essential to ensure and certify all the steps on the "Blockchain" and ensure the traceability and transparency mentioned above. At the moment, and until December 18, an ICO (Initial Coin Offer) is underway through which it is possible to purchase DMT in exchange for Ethereum (ETH), and thus participate in the development of the platform. (To participate, just click on the link https://demeter.life/index_eng.html and once on the page download the guide). Once the ICO is closed, the DMT will be tradable on specialized exchanges or used as a payment method on the platform.
To have the idea of using the new "Blockchain" technology, applied to the traceability of the production chain and to ensure a higher quality of agri-food products, were two young Italian entrepreneurs, Marco Mettimano, for years in China in the investment sector, and Luigi Tonti, owner of a farm in the north of Puglia. To complete the team, Arianna Vulpiani, former founder of the BioFarm Orto food project.
Born in Rome, BioFarm Orto allows consumers to directly collect vegetables grown on the farm. In practice it is also from there that the idea of the "micro-vegetable garden" is born, in this case, however, consumers are transformed into collectors, to "withdraw", from the plant, once ripe, the vegetables grown on the space of rented land. Tradition and technology that go hand in hand, therefore. The new, the "Blockchain" technology, anchored to the oldest of ancestral recalls: the land and its products.